The Tourism Brand Lab

The Tourism Brand Lab: Your practical 1-day marketing and AI Masterclass

Well-resourced tourism businesses are already using AI to move at lightning speed. Don't get left behind. VTIC is thrilled to present a purpose-built seminar designed to give Victorian tourism operators agency-level marketing results on an owner-operator budget.

• Marketing & AI in One Room: Learn brand strategy and AI execution simultaneously from industry experts.
  
  
• Built for Tourism: All case studies, prompts, and templates are specific to the travel, hospitality, and visitor economy.
  
  
• Outputs Over Insights: Leave with a completed digital brand kit and a 3-month content calendar ready to launch the next morning.
  
  
• Ethical & Safe AI: Learn exactly where AI fails (and how to avoid losing customer trust).

Register your interest by completing our quick, 2-question survey.
Registration of interest period | Monday 20 July to Friday 7 August